Metrics to Measure Based on Sales Cycle

One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.

Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.

Metrics to Measure Based on Sales Cycle

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Twitter Weekly Updates for 09-18-2011

Here are some tasty tidbits we shared on Twitter this week!

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Why Values Are Important in Business

I’ve recently been browsing the lecture archives of the Do Lectures for inspiring ideas in business, society and marketing… when I came across this one I had to share it with you!

It’s a great presentation by Gabriel BrĂ„nby in which he discusses the history of his axe business – surviving two waves of almost closing up shop, it succeeds by focusing on quality and listening to its customers.

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Hawaiian Healing Oracle Cards from Sacred Lomi

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Powerhouse Posting Process @ AZ WordPress Meetup

Online Marketing Course - The Powerhouse Posting Process

Recap of the Powerhouse Posting Process talk given by April Holle of Made Better Studio to the Chandler Arizona WordPress Meetup Group.

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Introducing the #mbnetwork

The Made Better Network

Excited to be introducing the #mbnetwork, a collection of awesome peeps that I highly recommend to help facilitate getting your great work out there.

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Powerhouse Posting Process - Online Marketing Course