Why Values Are Important in Business

I’ve recently been browsing the lecture archives of the Do Lectures for inspiring ideas in business, society and marketing… when I came across this one I had to share it with you!

It’s a great presentation by Gabriel Brånby in which he discusses the history of his axe business – surviving two waves of almost closing up shop, it succeeds by focusing on quality and listening to its customers.

Read the rest of this entry »

2011 Twitter Usage Survey Results May Surprise You…

In a phone poll conducted by Princeton Survey Research Associates International earlier this year, participants were asked if they used Twitter… and here’s what the findings show:

So what juicy marketing details can we squeeze out of this tasty table…

Read the rest of this entry »

Metrics to Measure Based on Sales Cycle

One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.

Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.

Read the rest of this entry »

Twitter Weekly Updates for 2012-02-12

I'm going to be speaking at WordCamp Phx on the 24th for the beginner class… What one thing do you wish you would have had WP help with? #
A very interesting article on how @Pinterest is montizing through modifying user submitted links into affiliate links http://t.co/aRFnL0gS #
Great TED talk by Shawn Anchor about the relationship between success and happiness – The happy secret to better work http://t.co/c9nJuupw #

Twitter Weekly Updates for 2012-02-12

I'm going to be speaking at WordCamp Phx on the 24th for the beginner class… What one thing do you wish you would have had WP help with? #
A very interesting article on how @Pinterest is montizing through modifying user submitted links into affiliate links http://t.co/aRFnL0gS #
Great TED talk by Shawn Anchor about the relationship between success and happiness – The happy secret to better work http://t.co/c9nJuupw #

Twitter Weekly Updates for 2012-02-05

I am so freaking overjoyed to @safwat from the #PHXDC on Boing Boing and rockin' Kickstarter – http://t.co/uqPEoRbP #community #phx #design #

Twitter Weekly Updates for 2012-02-05

I am so freaking overjoyed to @safwat from the #PHXDC on Boing Boing and rockin' Kickstarter – http://t.co/uqPEoRbP #community #phx #design #

Twitter Weekly Updates for 2012-01-15

bidding a doozey of a project today, always great to learn about people's needs and how I can help them achieve great things #
need some cross-your-fingers-hope-you-wont-have-to-restore-from-backup luck over here feel like a brain surgeon sometimes… #

Twitter Weekly Updates for 2012-01-15

bidding a doozey of a project today, always great to learn about people's needs and how I can help them achieve great things #
need some cross-your-fingers-hope-you-wont-have-to-restore-from-backup luck over here feel like a brain surgeon sometimes… #

Twitter Weekly Updates for 2011-12-11

getting ready to go into launch sequence for a client **exciting** #

Twitter Weekly Updates for 2011-12-11

getting ready to go into launch sequence for a client **exciting** #

Twitter Weekly Updates for 2011-11-06

Give the gift of knowledge to your clients this year… Let @SocialMediaDIY teach you how to write an ebook | http://t.co/RJ3eNNa3 #

Twitter Weekly Updates for 2011-11-06

Give the gift of knowledge to your clients this year… Let @SocialMediaDIY teach you how to write an ebook | http://t.co/RJ3eNNa3 #

From Twitter

Great TED talk by Shawn Anchor about the relationship between success and happiness - The happy secret to better work http://t.co/c9nJuupw 1 week ago
A very interesting article on how @Pinterest is montizing through modifying user submitted links into affiliate links http://t.co/aRFnL0gS 1 week ago
I'm going to be speaking at WordCamp Phx on the 24th for the beginner class... What one thing do you wish you would have had WP help with? 2 weeks ago
More updates...

Posting tweet...

Do great work and need to get the word out? Hire Made Better.