Client: Knack Parenting, for Drawbackwards Strategic Design

Services Provided:
User Experience, Information Architecture, User Flow
CSS/XHTML integration with Expression Engine
Project Management
Expression Engine installation and setup
Expression Engine training
Search Engine Optimization

Knack Parenting is the online companion to Knack Magazine, an East Valley contemporary parenting magazine. Made Better worked as a contractor with Drawbackwards, creating XHTML/CSS templates for Expression Engine, installing and customizing Expression Engine and working with fellow contractors to create custom development and content for the website. Search engine marketing included researching niche markets, comparative competitor analysis, keyword research, meta tag generation, and analytics implementation. During the first month of SEO Knack Parenting had little traction as a newly created website, due to the optimization Made Better provided the site was able to attain over 5,000 unique visitors in it’s first month alone. Over eighty-four percent of this traffic was generated using search engines and search engine marketing techniques.

But Don’t Just Take Our Word For It…
“April was the workhorse behind the development of KnackParenting.com. It was a substantial project that she fulfilled expertly. She worked hard to meet difficult deadlines under intense pressure and still delivered a stellar product. I would recommend her without reservation to anyone seeking expert web design and development.”

- Matt Gunson, Knack Parenting
June 11, 2009