secret sauce

The Made Better Process

My process is tailor-made to where your organization is and move it forward to where you want to be. I don’t make plans in day-dream land that are really unachievable, I create solid plans based in research. I learn everything I can about who you are, who you want to serve and what you’re doing and how I believe technology can compliment your every day processes. I make sure you’re in the know, I keep you in the loop every step of the way, answering any questions you may have and giving you as much information as I can so that you can make an informed decision on how your marketing will shape your organization’s future.

What Makes Made Better really Made Better?

Anyone can design a pretty flier, build a website, a social media plan or a keyword list, but my work is Made Better and here’s why:

Address Your Real Needs – I’m not here to up-sell you, I want to make sure the products and services I’m offering you really address your needs and will help you succeed. I want to show you how marketing really effects your business goals – because I really care about your success.

Quality Products and Services – I’m not sloppy, I take the time to do the work right and adhere to the latest technologies and practices. And if I ever do mess up, I admit it, you’ll be the first to know, and when it’s broken I’ll fix it, because I stand behind my work. It’s that good.

Honesty and Transparency – I’m not going to lie to you or hide anything, you’ll know what I’m doing, why I’m doing it and how long it will take every step of the way.

Teaching You How and Why – I won’t talk down to you, I understand that marketing and the web isn’t everyone’s cup of tea, but I can help you learn what they have to offer you in plain simple English.

Community Involvement – I don’t hide or keep trade secrets, I understand that there is power in community and I am very involved in teaching others, sharing, and getting help when I need it.

Don’t Just Take My Word For It…

"OK, maybe April isn't for everybody. If you're looking for some junior-level designer in pantyhose who'll implement exactly what you want and spend the whole time telling you you're a design genius, go somewhere else. If you want an egotistical snarky art-school snob who won't listen to your ideas and delivers an overpriced rehash of three hundred other websites, good luck and have fun.

But if you're looking for truly creative solutions to help you to achieve your goals, from a designer who works hard to understand where you want to go and then tells you what you need in order to best get there, who really and truly understands HOW WEBSITES WORK BEST and how design can either elevate a site or kill it, hire April. She's smart, funny, creative, a little on the wild side and 100% honest and earnest about her craft. If you're worrying about the wrong things, she'll tell you. If you're missing something important, she'll tell you that. And she'll deliver your project on-time, within budget and with integrity.

That's the kind of designer I want. That's why I work with April and Made Better. She's killer - find out (or miss out) for yourself.”

- Susan Baier
Head Honcho
Audience Audit

Do great work and need to get the word out? Hire Made Better.

Free marketing advice... my 2¢ is better than most free advice.

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