A little bit of planning goes a long way when you’re developing marketing materials. I have created a variety of information architecture documents for my clients to help the process go smoothly with better results. Here’s how these documents help…
Bringing User Experience to the Beginning of the Process
Through the process of building these documents I always go back to the end user. I ask questions like, “How is the user motivated to buy your product?” or “What would someone like your target audience need while deciding to accept what we’re offering to them?” By using these answers, I can give your target market the ideal ecosystem in which to start building a relationship with you on their terms.
Consistency and Flow of Message
I take a deep look at what content to provide your users and when – mapping out what the website will look like at various stages of content delivery. This process really allows for a smooth, user-friendly experience through your content – when and where they need it most.
Quicker Time to Market with Marketing That Works
Using these documents as blueprints I can rapidly design and develop a final product that really satisfies both the needs of your organization and the needs of your target audiences.
The Goods
I create a wide variety of information architecture documents such as:
- sitemap – a top down view of all the information on your website to make sure nothing is left out
- wireframe – a blueprint view of your website pages created by paying special attention to how people use the internet and how they are motivated
- use cases and userflows - review and effectively flow a user through complex processes of your website such as registration or checking out
- cross-channel marketing diagram – illustrates how you can use multiple channels together to create consistent and through marketing message
- website content document – a collection of your website content matched up to the plans in the sitemap to assist in content gathering and ease of entry during the development process
