Branding & Website Case Study
Brand Identity, Print & Web Design
The Initial Project Request
James Hart of Full Cycle Coaching is a cycling coach and an educator. So naturally, when he wanted to whip his website into shape, he went out in search for a WordPress coach to help.
On his way, James met Carol Stambaugh—the lead organizer for the Arizona WordPress Meetup Group. And when Carol heard that James was looking for a WordPress coach, she recommended James get connected with April Holle of Made Better Studio.
Provided Services
WordPress Theme Update
Selecting & Customizing a WordPress Theme to Showcase Content
The original theme selected for the WordPress website didn’t properly showcase the content James wanted to create and share. Made Better Studio assisted James in the selection and customization of a new WordPress theme to showcase his content perfectly.
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Leading with highlights about coaching methodology and accolades.
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Services outlined and linked to single service pages to provide details.
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Events section promotes upcoming events, shares race results, and celebrates certification class completions.
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The blog has its own section, known as “Notes from Your Coach”.
Content Creation One-on-One Coaching
Filling in the Blanks with Content Creation
Once the new WordPress theme was selected, Made Better Studio helped James refresh the about page content as well as build out the new service and event content sections.
Cycle Coaching Business Cards
Take One for the Road to Stay in Touch
Made Better Studio designed and printed business cards to help James promote his new business as a cycling coach and stay in touch with contacts after cycling events.
James’ business cards are personalized with a photo to provide a face with his contact details to help jog memories after face-to-face connections are made.
Do Great Work & Need to Get the Word Out? Hire Made Better Studio.
Request Your Free 30 Minute Introductory Consultation Meeting to Get Started
Lets talk about how I can help you connect with your audiences both online and offline.
Lets talk about how I can help you connect with your audiences both online and offline.
provides tailor-made marketing ideas, WordPress SEO, coaching & technical support + marketing training courses to help you share your great work.
Learn More About Made Better Studio
April Holle, Principal of Made Better Studio
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