Google Analytics 4 + Tag Manager

Recording

Google Analytics 4

Google Tag Manager

Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.

• About Tag Manager
• Tag Manager Overview from Google

Using the Google Site Kit plugin is the easiest way to install Google Tag Manager on a WordPress website, in my opinion.

You’re invited to focus on your metrics regularly.

Check out Marketing Metrics Mastermind if you’re interested in joining a monthly group to focus on your metrics.