Case Study
Marketing Strategies & Plans
Honored to Lead WordCamp Phoenix 2014
I’ve been an active member of the Phoenix WordPress community, even before the first WordCamp Phoenix was held in 2009, and since 2009 I’ve been selected to speak each year, until 2013…
When it was time to pass the torch—I was selected to lead WordCamp Phoenix 2014!
The year-long, behind-the-scenes, nonprofit community event planning process started with picking out an amazing organizing committee to assist in the community event management and culminated with throwing the 3rd largest WordCamp in the U.S. in 2014.
Provided Services
The Results
Truly a Weekend Full of WordPress Awesomeness
3 Full Days
of Educational WordPress Events, Classes & Workshops
7 Venues
Used to Hold All Events for WordCamp Phoenix 2014
Over 50
Educational WordPress Classes & Events
47 Speakers
Donated Their Time to Provide Informative WordPress Classes
Over $90K
Total Dollars Raised for WordCamp Phoenix 2014
$9,000
Was Donated Back to Support the WordPress Foundation
750 People
Attended & Participated in WordCamp Phoenix 2014
400 Hours
Time April Holle Contributed to
WordCamp Phoenix 2014
3rd Largest WordCamp Held Within the U.S. That Year!
18-Month Contribution to WordPress Community Leadership
Selecting an Amazing Event Organization Team for the Long Haul
I was honored to lead an extremely awesome and lucky WordCamp Phoenix 2014 Organizing Team of 13 Local Organizers all year long during 2013 to bring together 750 people attending, learning and sharing at WordCamp Phoenix 2014 held in Downtown Chandler, Arizona on Jan 17-19, 2014.
The WordCamp Phoenix 2014 Organizing Team dedicated and donated COUNTLESS hours to pull off the WordCamp Phoenix 2014 event.
Over 400 Hours
Contributed by April Holle While Leading
WordCamp Phoenix 2014
Conference Schedule Event Program
Packing as Much WordPress Knowledge as Possible into One Weekend
3 Full Days
of Educational WordPress Events, Classes & Workshops
7 Venues
Used to Hold All Events for WordCamp Phoenix 2014
Over 50
Educational WordPress Classes & Events
47 Speakers
Donated Their Time to Provide Informative WordPress Classes
Don’t Just Take My Word For It…
Soundbites on WPwatercooler
Getting the Word Out & Recapping Event Success — LIVE!
WPwatercooler is a weekly Live-Streamed Google+ Hangout where show host Jason Tucker and 9 other well-respected WordPress insiders are hand-picked to talk shop about WordPress-related topics as well as recent developments in the WordPress ecosystem. WPwatercooler sessions are always lively and publicly available.
WPwatercooler EP 70 – WordCamp Phoenix 2014
I enjoyed promoting WordCamp Phoenix 2014 during Episode 70 of WPwatercooler – where I and 9 other WordPress insiders (some of them speakers) discuss the upcoming 2014 event.
WPwatercooler EP 71 LIVE at WordCamp Phoenix 2014
During Saturday afternoon, I sat down with the WPwatercooler gang during a LIVE stream of Episode 71 WPwatercooler at WordCamp Phoenix 2014.
WPwatercooler EP 72 LIVE at WordCamp Phoenix 2014 Part II
Second half of WPwatercooler LIVE stream Episode 72 at WordCamp Phoenix 2014 in Chandler, AZ during Saturday.
WPwatercooler EP 73 – WordCamp Phoenix 2014 Recap
After the event, I recapped the event with assistance from the WPwatercooler crew during a third helping of WPwatercooler, webcast Episode 73 – WordCamp Phoenix 2014 Recap.
Commemorative Attendee T-Shirt & Volunteer Hoodie
Highlighting the Community with Mad Libs Style Interactive Apparel
We partnered with Stephanie Liebold of Bold Avenue to print one-of-a-kind interactive apparel to commemorate WordCamp Phoenix 2014. I approached Stephanie with the initial “mad libs” style interactive apparel design concept—which proved to break the ice and highlight the uniqueness of each WordPress community member.
Each attendee received their own customizable t-shirt and all volunteers also received a fill-in-the-blank hoodie. The volunteer hoodies served two purposes: both to make volunteers easy to spot for help or to answer any attendee questions as well as an extra way to say thank you to each and every volunteer for all their efforts.
Conference After Hours Party Community Celebration Event
Celebrating Community & Providing After-Hours Networking
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April Holle, Principal of Made Better Studio
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