Looking forward to speaking at LaidOffCamp SW PHX today! I have my slides all ready and very excited to see all of you there. Below are the slides as well as some additional information on how to get started with WordPress.

Building and maintaining a website used to be something only geeks and techies could do. But that has changed in the last few years with the development of WordPress.

Maybe you’ve heard of WordPress. It’s been around since 2003, and today it powers over 25 million blogs and websites around the world.

Yours could be next!

WordPress takes care of most of the technical details for your online presence. No other tool does that! Because WordPress does the heavy lifting, you are free to focus on what you do best—writing great information to share with the world.

Your brilliance + WordPress = an awesome online presence

I love how this 2010 Volkswagen commercial uses play to remind it’s customers about the rush of driving in the fast lane.

I particularly like this commercial due to the fact that they’re using real interaction in a public place. I believe this lends itself to saying “we’re a regular man’s car” but what they do next breaks the mold…

Showing the anticipation, unique beauty that comes from living life in the moment, trying something new, curiosity of the human nature and our innate play nature.

Also, notice how VW has kinda said “it’s ok if we’re not for everyone, we’re still having fun” in this ad, by showing some of the faces of lookers on who scoff in disbelief of the fun being had.

Having these strong emotional connections and ties to fun, being playful and yet in ordinary life lends itself to a very strong emotional connection with the VW brand itself.

Would love to hear what you have to say about this clip – how does it make you feel, do you feel a connection of fun and play in this ad?