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Listening to Why the Question Was Asked in the First Place

Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.

~ Simon Sinek (@simonsinek)

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What Have You Done Lately, Besides Raise Funding?

If the press is only writing about how much money you raised, it’s because you haven’t done anything bigger.”

~ Ben Kaufman

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Metrics to Measure Based on Sales Cycle

One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.

Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.

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Twitter Weekly Updates for 09-18-2011

Here are some tasty tidbits we shared on Twitter this week!

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Why Values Are Important in Business

I’ve recently been browsing the lecture archives of the Do Lectures for inspiring ideas in business, society and marketing… when I came across this one I had to share it with you!

It’s a great presentation by Gabriel Brånby in which he discusses the history of his axe business – surviving two waves of almost closing up shop, it succeeds by focusing on quality and listening to its customers.
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