Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.
If the press is only writing about how much money you raised, it’s because you haven’t done anything bigger.”
One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.
Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.
Here are some tasty tidbits we shared on Twitter this week!
- The 4Ps of a Fully Alive Business: Passion, Purpose, Positioning, & Personality – http://t.co/ovJnMtiJ via @ducttape
- Light up some lives today 🙂 great story via @Kinchie http://t.co/5RysV2kF
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I’ve recently been browsing the lecture archives of the Do Lectures for inspiring ideas in business, society and marketing… when I came across this one I had to share it with you!
It’s a great presentation by Gabriel Brånby in which he discusses the history of his axe business – surviving two waves of almost closing up shop, it succeeds by focusing on quality and listening to its customers.
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