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Listening to Why the Question Was Asked in the First Place

Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.

~ Simon Sinek (@simonsinek)

Earlier this month, I gave a two hour presentation at Gangplank Chandler in regards to online community building for non-profits, here’s the slideshow presentation from that talk.

Here are the infographic links that I used within the presentation:

Also some requested links:

  • Crowdrise – A website dedicated to helping non-profits raise project-specific funding

If you’d like to talk more about online community building for your non-profit, feel free to contact me and I’d be happy to discuss!

One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.

Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.

Metrics to Measure Based on Sales Cycle Read more

It’s been over a year and half since Made Better Studio was re-birthed in March 2010. During this time, I’ve focused on helping my clients make their communications better and have been very fortunate to have earned a great deal of referral business based on the work ethics and quality I try to provide through the services that Made Better Studio offers to it’s clients.

I fell off the good marketing bandwagon and started down the stale marketing trail.

But you see, while I was making all this great work for everyone else, I had abandoned the Made Better Studio communication channels. I fell off the good marketing bandwagon and started down the stale marketing trail. 🙁 Yep, even I can use a little tender loving care when it comes to my business marketing.

What’s a good marketing company if you don’t focus on your own marketing every once in a while? So, I decided to take on the task of treating Made Better Studio not as my own business, but as my own client. Read more