Oh January! That wonderful time of year when we all “reset” our expectations of what we can possibly accomplish in one year. So, I’m taking a little time out to share a bit about marketing goals, since goal setting is already on your mind. But don’t get me wrong, if it’s July and you’re just now reading this, that’s ok too!

I’ve created a quick one-page worksheet to help you tackle your top three marketing goals, this downloadable includes an example provided by one of lovely my clients—Friends of The Cliffs.

Downloadable Yearly Marketing Goals Worksheet

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1. What are your top 3 marketing goals for the next 12 months?

What are the top three marketing goals that your organization would benefit from achieving this year?

Sometimes it helps by imagining what success looks like, by reviewing why your organization exists in the first place, or by asking others what they feel would be beneficial.

2. If you were wildly successful, what would the future look like?

Go ahead and day dream exactly what success would feel, smell, taste like… uhm.. you get the picture. Picturing the success clearly of each of your three big hairy goals will help you better plan your approach, define metrics, and set milestones.

3. How would you measure that success?

This is the step that many people leave out. But, measuring success is the most important part! How are you going to know you’ve won if you don’t know where the finish line is? Connecting measurable metrics to your success will help you track your progress and achievement.

Use your answer to question 2 above to help tease or suss out 1-3 ways you could truly measure your marketing success.

So… What are your marketing metrics to measure? Revenue? Increased traffic? And—realistically—by how much do you want to move the needle?

You can’t manage
what you don’t measure.Peter F. Drucker

4. Who do you need to connect with have this kind of success?

And finally, let’s bring your audience into the mix. Because, true success never happens alone in a vacuum, so it’s likely you’ll need to find some help or need to connect with others to tackle your three big hairy marketing goals this year.

Join the Marketing Metrics Mastermind

Join the monthly marketing metrics mastermind group to check your KPIs and keep accountable to your marketing plan.

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Listening to Why the Question Was Asked in the First Place

Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.

~ Simon Sinek (@simonsinek)

Earlier this month, I gave a two hour presentation at Gangplank Chandler in regards to online community building for non-profits, here’s the slideshow presentation from that talk.

Here are the infographic links that I used within the presentation:

Also some requested links:

  • Crowdrise – A website dedicated to helping non-profits raise project-specific funding

If you’d like to talk more about online community building for your non-profit, feel free to contact me and I’d be happy to discuss!

One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.

Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.

Metrics to Measure Based on Sales Cycle Read more

It’s been over a year and half since Made Better Studio was re-birthed in March 2010. During this time, I’ve focused on helping my clients make their communications better and have been very fortunate to have earned a great deal of referral business based on the work ethics and quality I try to provide through the services that Made Better Studio offers to it’s clients.

I fell off the good marketing bandwagon and started down the stale marketing trail.

But you see, while I was making all this great work for everyone else, I had abandoned the Made Better Studio communication channels. I fell off the good marketing bandwagon and started down the stale marketing trail. 🙁 Yep, even I can use a little tender loving care when it comes to my business marketing.

What’s a good marketing company if you don’t focus on your own marketing every once in a while? So, I decided to take on the task of treating Made Better Studio not as my own business, but as my own client. Read more