I love how this 2010 Volkswagen commercial uses play to remind it’s customers about the rush of driving in the fast lane.
I particularly like this commercial due to the fact that they’re using real interaction in a public place. I believe this lends itself to saying “we’re a regular man’s car” but what they do next breaks the mold…
Showing the anticipation, unique beauty that comes from living life in the moment, trying something new, curiosity of the human nature and our innate play nature.
Also, notice how VW has kinda said “it’s ok if we’re not for everyone, we’re still having fun” in this ad, by showing some of the faces of lookers on who scoff in disbelief of the fun being had.
Having these strong emotional connections and ties to fun, being playful and yet in ordinary life lends itself to a very strong emotional connection with the VW brand itself.
Would love to hear what you have to say about this clip – how does it make you feel, do you feel a connection of fun and play in this ad?