One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.
Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.