One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.
Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.
Here are some tasty tidbits we shared on Twitter this week!
- The 4Ps of a Fully Alive Business: Passion, Purpose, Positioning, & Personality – http://t.co/ovJnMtiJ via @ducttape
- Light up some lives today 🙂 great story via @Kinchie http://t.co/5RysV2kF
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In a phone poll conducted by Princeton Survey Research Associates International earlier this year, participants were asked if they used Twitter… and here’s what the findings show:
So what juicy marketing details can we squeeze out of this tasty table… Read more
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