• Beautiful moving video that tells the story and importance of copy writing very well. 🙂 http://t.co/JnsxkL52 #

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One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.

Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.

Metrics to Measure Based on Sales Cycle Read more

Here are some tasty tidbits we shared on Twitter this week!

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#Twitter User Demographics in 2011

In a phone poll conducted by Princeton Survey Research Associates International earlier this year, participants were asked if they used Twitter… and here’s what the findings show:

table of twitter statistics regarding who uses twitter pew research 2011


So what juicy marketing details can we squeeze out of this tasty table… Read more