In a phone poll conducted by Princeton Survey Research Associates International earlier this year, participants were asked if they used Twitter… and here’s what the findings show:
So what juicy marketing details can we squeeze out of this tasty table…
If your target market has anything to do with any of the following:
- Ages 18 – 49
- Urban or Suburban
- College Educated
- Black or Hispanic
Then Twitter is a great channel for you to start communicating with your audience.
Twitter isn’t just for people ages 18-24
Twitter’s adoption is still very high in the age ranges of 18-24, but comparison from 2011 results vs. 2010 results showed some very interesting doubling growth in age groups 25-34 and 35-44.
If you were waiting for “older people” to start using Twitter before implementing it into your marketing mix, the time is NOW. There are people, your people, using Twitter right now, so it’s time to quit making excuses and start thinking about trying your hand at Twitter.
You see, it’s easier to gain great leagues of followers as they’re introducing themselves to something new. When users just start using Twitter they often turn to following people they respect and want to stay in contact with, it’s easier to get over the barrier of entry to get them to follow you, than say… six months from now when their Twitter streams are jammed packed with friends, deals and noise you have to shout over to get their attention.
African-Americans and Latinos Love Twitter
According to the poll, 25% of online African Americans now use Twitter, compared with 9% of polled caucasians. African-American and Latino internet users are each significantly more likely than their caucasian counterparts to be Twitter adopters. Even more notable: One in ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for caucasians.
If you’re a college, beauty product, nightlife spot, musical artist, a hair salon or any number of communities, businesses, or organizations dedicated to dark tone ladies and gents you should definitely check out Twitter, because your customers are.
Statistics make your marketing mix more certain
I love statistics like this. Mostly because numbers don’t lie and they really tell tales far bigger than themselves that you can take into consideration when selecting what channels to include into your marketing mix.
Making sure your audience is really inside the newest hottest thing is really important before hopping in, but once you know they’re there, it’s time to shed your worry and jump in with both feet.
So, are you still on the fence about getting into Twitter for your business based on these new findings? Would love to hear about your personal opinion.
If you’re looking for a great way to get started on Twitter, I would suggest checking out the free Twitter for Beginners ebook by Social Media DIY.[Check out the whole report]