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I’ve recently been browsing the lecture archives of the Do Lectures for inspiring ideas in business, society and marketing… when I came across this one I had to share it with you!

It’s a great presentation by Gabriel Brånby in which he discusses the history of his axe business – surviving two waves of almost closing up shop, it succeeds by focusing on quality and listening to its customers.
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Marketing your idea, product or service is a big part of how your business not only survives but thrives. So when it comes to selecting a marketing team, your decision on who you hire can be crucial to the success of your project. Read more