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I’ve been brainstorming ways to help more people, put more content online, and be super relevant. So what better than to answer your questions online through the advice section on madebetterstudio.com? 🙂 Read more

WordCamp San Deigo 2013I had a blast taking a road trip with Carol Stambaugh from TechToolsOnline to WordCamp San Diego 2013.

San Diego is an awesome place to visit, but throw in hours of geekery on the road trip + two full days of WordPress awesomeness and you’ve got yourself one heck of an awesome weekend.

Friday was mostly driving with Carol, cooking up good ideas for the 2014 Phoenix WordPress conference, sharing work stories and finding more ways to work with one another.

Carol had brought along all kinds of roadtrip treats (something I’ve found that mothers of small kids do well).  One particular treat is sooo tasty! You have to check out Trader Joe’s Powerberries! Oh my are these delicious! Thanks Carol for the introduction. 😀

powerberries

Friday night I was left on my own (while Carol went to the speakers dinner – Way to go Carol!), so I took a evening stroll in Little Italy with was lovely, the weather was warm, the sea breeze was refreshing, I even saw some really interesting windows.

Saturday was the main day of WordCamp San Diego, it was so great to meet Austin Passy in person as well as hang out with all the regular WordCamp peeps like Dre Armeda of Sucuri and Chris Lema. Loved the content, and it was great to see the way another city does WordCamp.

Carol’s session was a big hit, and it was so awesome to see someone who I taught WordPress 101 to at a Phoenix WordCamp speaking only a few years later at another city’s WordCamp! 😀 Go Carol!

cards-against-humanity

At the after party, Phoenix WordPress peeps Carol, Cody, and Josh Stebel from Page.ly got together for drinks, while mingling with the rest of the peeps enjoying free drink tickets thanks to WordCamp San Diego. After everyone was good a liquored up, Chris Lema broke out Cards Against Humanity.

Now, I love this card game so much I bought my own copy right after I got back into town, but let me tell you this game is not for the faint-of-heart or easily offended. It is after all, a card game for “horrible” people.

It is a really great concept, and I love the way the creators have crowd-sourced their cards and made the cards available for people to print out their own decks.

imageSunday, WordCamp San Diego did a business development / for WordPress developers day where the best of the best talked about how those of us who contribute to and help set up others on WordPress can do business better. Got a ton of great notes about contracts, dealing with clients, and making my own schedule.

By the afternoon, Carol and I were ready to go home. Our brains were full and our minds inspired, we packed up the car and said good bye to WordCamp San Diego.

Such a great trip!

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Listening to Why the Question Was Asked in the First Place

Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.

~ Simon Sinek (@simonsinek)

What Have You Done Lately, Besides Raise Funding?

If the press is only writing about how much money you raised, it’s because you haven’t done anything bigger.”

~ Ben Kaufman

Earlier this month, I gave a two hour presentation at Gangplank Chandler in regards to online community building for non-profits, here’s the slideshow presentation from that talk.

Here are the infographic links that I used within the presentation:

Also some requested links:

  • Crowdrise – A website dedicated to helping non-profits raise project-specific funding

If you’d like to talk more about online community building for your non-profit, feel free to contact me and I’d be happy to discuss!

I was selected by the lovely Susan Baier who has been leading the Chandler division of Laid Off Camp to speak at their first Small Business Workshop at Gangplank last Saturday.

I gave a 45 min. presentation on WordPress for Small Business, a basic overview and tips on getting started. Slides are available below:

Here are the resources I suggested within the slide deck and during the presentation:

Support on WordPress.com – This is a great resource for beginners that are using WordPress.com, it really has a lot of great detail on how-tos, getting started, and other items that are great for learning the basics and getting familiar.

Support on WordPress.org – This is a great forum where you can get help with your WordPress.org self-hosted setup, customization and other questions.

WordPress.org Codex – Looking for documentation on how to get started with WordPress.org self-hosted installations? This is the definitive resource created and maintained by the WordPress.org community.

Arizona WordPress Meetup Group – This is a great group of WordPress folks (many who help setup and support WordCamp) that meet around Phoenix and Tuscon. It’s a great place to find support, ask questions from people also using WordPress, and get more information on WordPress.

Gangplank Hacknight – Gangplank Chandler has a hacknight every Wednesday night that is place to come in and dedicate some time to learning and setting up your new WordPress website. There are generally people there who can help out if you get stuck, have a question, or just want to bounce ideas off of.

WP101.com – If you’re looking for some training videos on the basics that we covered in class, WP101 has a great set of tutorials available for a mere $20 for a lifetime subscribe (meaning if WordPress changes, they get you out new vide0s)! Each tutorial is professionally done and pretty extensive for the basics, plus you can watch it over and over and over…

Easy WordPress Guide – This resource was suggested by Christie Simmons of Launch MiE as a great way to learn WordPress through a guided process.

Made Better Studio speaks at WordCampSuper thrilled at the success of presenting the WordPress 101 class at WordCamp PHX this past weekend.

I met a lot of great people getting started with WordPress, and loved their enthusiasm for the getting in and getting their creative juices flowing with this great tool. It was wonderful to hear all the different ways people are using WordPress, from business websites to personal blogs.

During this 8 hour workshop we really got participants feet wet with all kinds of knowledge, from how to get started, choosing the right WordPress setup, to more advanced detail of themes and plugins. While most of the presentation was demo-based, I did have a small slide deck with information on hosting types, a hosting/domain/files metaphor I like to use and places that these beginners can become more affiliated with the WordPress community, get help, and share knowledge. You can check it out the slide deck below. As the video from that class becomes available I’ll update this post to let you know. 🙂

Here are the resources I suggested within the slide deck and during class:

Support on WordPress.com – This is a great resource for beginners that are using WordPress.com, it really has a lot of great detail on how-tos, getting started, and other items that are great for learning the basics and getting familiar.

Support on WordPress.org – This is a great forum where you can get help with your WordPress.org self-hosted setup, customization and other questions.

WordPress.org Codex – Looking for documentation on how to get started with WordPress.org self-hosted installations? This is the definitive resource created and maintained by the WordPress.org community.

Arizona WordPress Meetup Group – This is a great group of WordPress folks (many who help setup and support WordCamp) that meet around Phoenix and Tuscon. It’s a great place to find support, ask questions from people also using WordPress, and get more information on WordPress.

Gangplank Hacknight – Gangplank Chandler has a hacknight every Wednesday night that is place to come in and dedicate some time to learning and setting up your new WordPress website. There are generally people there who can help out if you get stuck, have a question, or just want to bounce ideas off of.

WP101.com – If you’re looking for some training videos on the basics that we covered in class, WP101 has a great set of tutorials available for a mere $20 for a lifetime subscribe (meaning if WordPress changes, they get you out new vide0s)! Each tutorial is professionally done and pretty extensive for the basics, plus you can watch it over and over and over…

Loved all the great feedback I got from the presentation attendees. If you have any suggestion on ways I can make my presentation of the 101 material better, please contact me or leave a comment below. 🙂

One of the most overlooked and yet VERY important parts of marketing is measuring the Return on Investment (ROI) by tracking meaningful metrics based on the type of interaction you’re looking for from your customers.

Somehow, even with all the hype around ROI, when I ask new clients if they’re tracking metrics, they give pause and a blank face. So, it’s time I share a little post and create a little infosheet on how to choose and measure metrics that matter around your marketing.

Metrics to Measure Based on Sales Cycle Read more

I love how this 2010 Volkswagen commercial uses play to remind it’s customers about the rush of driving in the fast lane.

I particularly like this commercial due to the fact that they’re using real interaction in a public place. I believe this lends itself to saying “we’re a regular man’s car” but what they do next breaks the mold…

Showing the anticipation, unique beauty that comes from living life in the moment, trying something new, curiosity of the human nature and our innate play nature.

Also, notice how VW has kinda said “it’s ok if we’re not for everyone, we’re still having fun” in this ad, by showing some of the faces of lookers on who scoff in disbelief of the fun being had.

Having these strong emotional connections and ties to fun, being playful and yet in ordinary life lends itself to a very strong emotional connection with the VW brand itself.

Would love to hear what you have to say about this clip – how does it make you feel, do you feel a connection of fun and play in this ad?

I’ve recently been browsing the lecture archives of the Do Lectures for inspiring ideas in business, society and marketing… when I came across this one I had to share it with you!

It’s a great presentation by Gabriel Brånby in which he discusses the history of his axe business – surviving two waves of almost closing up shop, it succeeds by focusing on quality and listening to its customers.
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